Monitoring and Evaluation of the HIV Testing Campaign
Brief Project Description
Sponsor: District of Columbia Department of Health
Principal Investigator: Amanda D. Castel, MD,MPH and Manya Magnus, PhD, MPH
Additional Faculty: Alan Greenberg, MD, MPH
In 2006, Washington, DC, launched its "Come Together DC-Get Screened for HIV" campaign, which encouraged free HIV testing of DC residents ages 14-84 years old through social marketing materials and distribution of free HIV rapid test kits. Washington, DC, is the first US city implementing and supporting widespread routine screening in an effort to increase the number of HIV+ persons who know their status and can be offered treatment. The purpose of this evaluation is to use qualitative and quantitative methods to characterize community and provider perception of the campaign as well as to better understand client- and provider-level correlates of testing and methods to improve testing within the city's population.
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