Lynn Crawford Cook, MHS, CHESLynn Cook is an adjunct instructor in the Department of Prevention and Community Health.
Ms. Cook is a health communicator whose career spans more than 20 years in journalism, public relations, and community health education. After a 3-year stint at the National Magazine Award-winning Science 86 magazine, she freelanced for the South China Morning Post, The Washington Post, Health, Psychology Today, Time-Life Books, and other publications. As an account manager at Prospect Associates, Ms. Cook served government clients' communication and media relations needs. Among her accomplishments were marketing campaigns for the National Eye Institute, media trainings for the National Diabetes Education Program, and press materials and media events for the U.S. Office on Women's Health. For five years she coordinated the media advocacy efforts for ASSIST (the American Stop Smoking Intervention Study) funded by the National Cancer Institute. ASSIST reduced the smoking prevalence rates in 17 states through changing four public policies surrounding smoking: creating smoke-free environments, eliminating sales of cigarettes to minors, reducing cigarette advertising, and increasing cigarette excise taxes. To accomplish these policy changes, Ms. Cook recruited and trained grassroots advocates in the art and science of policy and media advocacy. She contributed her expertise in materials design and development to numerous national campaigns. One such effort led to the disclaimer by R.J. Reynolds on every Winston cigarette ad that reads, "No additives does not mean a safer cigarette." EducationBachelor of Science (Journalism, Child and Family Studies), Syracuse University, 1982 TeachingPubH 397-Public Health Advocacy Campaigns: Theory and Practice, Department of Prevention and Community Health DepartmentsInstitutes & Centers |