Our Research

Our current research projects include:

A field test of a social marketing product – X–Pack – designed to help young adult smokers quit.
Analyses of a large national survey of adults to identify more effective media targeting strategies for smoking cessation messages and services.
Evaluation of the Consortium to Lower Obesity in Chicago Children's (CLOCC) 5-4-3-2-1 Go! social marketing initiative, which is aimed at reducing community obesity health risks
Evaluation of the Parents Speak Up National Campaign (PSUNC), a mass media campaign to promote parent-child communication about sexual activity among parents of pre-teen and teenage children.
Studying the application of marketing for creating social change - Check out a new book by Dr. Evans, Public Health Branding

The use of email to help smokers quit
Developing formalized competencies for public health communication and marketing
Strategies to disseminate an evidence-based school-based PE program in an inner city school district
Using a multi-faceted community media campaign to promote compliance with a proven new driver safety program
Strategies to reduce health disparities among the least healthy Americans
Designing a social marketing campaign to reach parents as part of developing an intervention program to prevent and control obesity risks among school-age children and their families in the Western Cape region of South Africa.

Please click on the faculty bio for Dr. Abroms or Dr. Evans to learn more about research projects and publications.