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Suggested Reading
The following is a list of suggested reading for PHC&M students, which have been submitted by faculty members in the department.
- Public Health Branding, 2008, by Douglas Evans and Gerard Hastings
- Diffusion of Innovations, 5th edition, 2003, by Everett Rogers
- Designing Health Messages, 1995, edited by Ed Maibach & Roxanne Parrott
- The Tipping Point, 2000, by Malcolm Gladwell
- Marketing Research That Won't Break the Bank, 2002, by Alan Andreasen
- Marketing Social Change, 1995, by Alan Andreasen
- How Customers Think, 2003, by Gerald Zaltman
- Improving Risk Communication, 1989, by the Institute of Medicine
- Public Health Communication: Evidence for Behavior Change, 2002, by Robert Hornik
- Strategic Marketing for Non-Profit Organization, 6th edition, 2003, by Phillip Kotler & Alan Andreasen
- The 22 Immutable Laws of Branding, 1998, by Al Ries & Laura Ries
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