Quarterly Lecture SeriesWe host a Quarterly Lecture Series on Public Health Communication and Marketing as a service to our partners and all interested parties in our community. These one hour lectures – which will be scheduled on the second Wednesday of every quarter (or the nearest appropriate alternative date) during the noon hour – will feature provocative speakers whose work is helping to define or refine the practice of public health communication and marketing. All lectures are held on the Washington, DC campus of The George Washington University, and archived on this website. Click here for information about upcoming lecturers. Seminar SeriesPublic health increasingly recognizes the potential of Health Communication and Marketing (HCM) to promote healthy behavior change on diverse topics from malaria prevention to tobacco control. The field of HCM is dynamic and continuously evolving. Researchers are developing new approaches to promote and evaluate behavior change in a context of increased disease burden and innovations in media and information technology. This seminar series addresses what we know about HCM, what's happening in the field, and the future of HCM. The series consists of focused symposia on major topics of interest in HCM including specific behaviors, disease conditions, communication and marketing strategies, research methodologies, and technology and other societal trends. The schedule of talks for the 2009-2010 academic year is:
Each symposium will be held from 4:30-6:00pm in Ross Hall (2300 "Eye" Street, NW) on the George Washington University campus. Photo ID is required. Sessions will include presentations from 2-3 speakers on the topic of the day, followed by a town hall-style discussion. CEU will be awarded for CHES, Social Work, and Nursing. National Capital Area SOPHE has awarded 2.5 Category I CHES credits for this activity. Please make checks for $10 payable to NCASOPHE. Checks will be the only form of payment accepted for CEU. Space is limited. Register online for these presentations at www.jhsph.edu/maphtc. Click on "Training and Events" and "Events Calendars." On October 22, 2009 GWU Health Communication and Marketing hosted the first 2009-2010 symposium series. The topic of the symposium was Social Marketing and Health Care: Changing policies and behavior. The panelists were (their presentations are attached herein):
The symposium was organized by The George Washington University in collaboration with Mid Atlantic Public Health Training Center, Academy for Educational Development, and Population Services International. To listen to the audio of the symposium, click here.(large) Conversations on Social MarketingOn November 5-6, 2007, we worked with Population Services International (PSI) to co-host a two-day forum on social marketing, held at the Jack Morton Auditorium. Titled Conversations on Social Marketing, the event featured four speakers who presented on different aspects and real-world applications of social marketing. Each session was concluded with a discussion led by Craig Lefebvre, PSI's Chief Technical Officer and an adjunct instructor in the Department of Prevention and Community Health. Featured Topics and Speakers, November 5:
Featured Topics and Speakers, November 6:
Archived LecturesMay 1, 2009"Not-for-profit and Cause Branding", by Dr. Kevin Keller
February 3, 2009Introduction on Social Media - "Growth of New Media in HCM: New
opportunities and the need for a research agenda"
An Online Social Network Approach for Smoking Cessation Nathan Cobb, MD, Research Investigator, Schroeder Institute for Tobacco Research and Policy Studies, American Legacy Foundation
Using Social Media to Reach Women with "The Heart Truth" Terry Long, Health communication consultant and former Communication Director of the National Heart, Lung and Blood Institute
"Ligne Verte" Toll-Free Hotline: Using cell phones to increase access to family planning information in the Democratic Republic of Congo Jamaica Corker, Family Planning Technical Advisor, Population Services International, Democratic Republic of Congo
December 16, 2008Social marketing as a public policy tool: experience in the UK November 19, 2008Promoting HIV Prevention in Lesotho
Social Networking Websites as a Platform for Disseminating Social
Marketing Interventions: An Exploratory Pilot Study
October 21, 2008:Sanitation Marketing as an Emerging Application of Social Marketing: Experiences from East Java Nature calls: Can social mobilization promote toilet use and improve
child health? Social Marketing of Diarrhea Training Kit (DTK) in Cambodia September 27th, 2006:The Implications of "Social Media" for Social Marketing and Public Health
January 17th, 2007:PUR(e) Water: Building a Marketing Distribution Channel That Saves Lives |
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