Quarterly Lecture Series

We host a Quarterly Lecture Series on Public Health Communication and Marketing as a service to our partners and all interested parties in our community. These one hour lectures – which will be scheduled on the second Wednesday of every quarter (or the nearest appropriate alternative date) during the noon hour – will feature provocative speakers whose work is helping to define or refine the practice of public health communication and marketing.

All lectures are held on the Washington, DC campus of The George Washington University, and archived on this website.

Click here for information about upcoming lecturers.

Conversations on Social Marketing

On November 5-6, 2007, we worked with Population Services International (PSI) to co-host a two-day forum on social marketing, held at the Jack Morton Auditorium. Titled Conversations on Social Marketing, the event featured four speakers who presented on different aspects and real-world applications of social marketing. Each session was concluded with a discussion led by Craig Lefebvre, PSI’s Chief Technical Officer and an adjunct instructor in the Department of Prevention and Community Health.

Featured Topics and Speakers, November 5:
"Essential Components of Social Marketing for Nonprofit Organizations"

• Katya Andresen, Vice President for Marketing, Network for Good and author, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
  "The Application of Brands to Public Health Behaviors"
  
  • Please click here to download a copy of the slides used in the presentation.
• Dr. Doug Evans, Vice President for Public Health and Environment, RTI International

Featured Topics and Speakers, November 6:
"The Total Market Approach"

• Richard Pollard, consultant and specialist in the Total Market Approach to social marketing management and creator of the "Constraints Resolution Model" for behavior change communication program
  "High Frequency Stores Strategies"
  
  • Please click here to download a copy of the slides used in the presentation.
• Gregory Cowal, founding member of Global Marketing Services and President, Grupo Sur Promociones

Archived Lectures

September 27th, 2006:

The Implications of "Social Media" for Social Marketing and Public Health
Speaker: Craig Lefebvre, PhD

• Please click here to download a copy of the slides used in the presentation.
• Please click here to launch the video in an external player.

January 17th, 2007:

PUR(e) Water: Building a Marketing Distribution Channel That Saves Lives
Sally Cowal, Vice President of Population Services International

• Please click here to launch the video in an external player.