Health Communication and Marketing Resources

The following online resources may be helpful.

Web Sites

• Communication Initiative:
  http://www.comminit.com.
  Case studies on successful partnerships.
• CHANGE Project:
  http://www.changeproject.org.
  Resources, publications, case studies on communication, and capacity-building interventions in several disease areas.
• Coalition for Health Communication:
  http://www.healthcommunication.net.
  Resources, job openings, conferences, and journals in the field.
• Exchange:
  http://www.healthcomms.org.
  Health communication definitions, news, case studies, and links to articles in the field.
• HealthComm KEY:
  http://cfusion.sph.emory.edu/PHCI/Users/LogIn.cfm.
  Database of health communication literature focusing on communication research and practice in the context of public health.
• Health Communication Partnership:
  http://www.hcpartnership.org.
  Health communication theory and practice, case studies, news, other resources, and links.
• Health Communication Working Group, American Public Health Association:
  http://www.healthcommunication.net/APHA.html.
  Working group activities, volunteer opportunities, resources, events, and links.

General Guides

• A Primer on Health Risk Communication, Agency for Toxic Substances and Disease Registry:
  http://www.atsdr.cdc.gov/risk/riskprimer/index.html
• A Tool Box for Building Health Communication Capacity, Academy for Educational Development:
  http://www.globalhealthcommunication.org/tools/29
• Clear and Simple: Developing Effective Print Materials for Low-Literate Readers, National Cancer Institute:
  http://www.cancer.gov/cancerinformation/clearandsimple
• Guidance for Evaluating Mass Communication Health Initiatives: Summary of an Expert Panel Discussion, Office of Communication, Centers for Disease Control and Prevention:
  http://www.healthcommunication.net/Evaluating_Mass_Comm.pdf
• Health Communication Insights, Communication Initiative Network:
  http://www.comminit.com/en/node/182018
• How to Create an Effective Communication Project, AIDSCAP and Family Health International:
  http://www.fhi.org/en/HIVAIDS/pub/guide/BCC+Handbooks/effectivecommunication.htm
• How to Mobilize Communities for Health and Social Change, Health Communication Partnership:
  http://www.hcpartnership.org/Publications/Field_Guides/Mobilize/pdf/index.php
• Making Health Communication Programs Work, Office of Communications, National Cancer Institute:
  http://www.cancer.gov/pinkbook
• This is Public Health (Video), Association of Schools of Public Health:
  http://www.thisispublichealth.org/index.html

Conferences and Meetings

• American Public Health Association:
  http://www.apha.org/meetings
• Kentucky Conference on Health Communication:
  http://www.uky.edu/CommInfoStudies/COM/news/conferences/kchc/index.html
• National Communication Association:
  http://www.natcom.org/nca/Template2.asp
• National Conference on Health Communication, Marketing, and Media:
  http://www.cdc.gov/healthmarketing/conference2008.htm
• Society for Public Health Education:
  http://www.sophe.org/mtg_list.asp
• American College of Physicians Foundation, Health Communication Conferences:
  http://foundation.acponline.org/healthcom/hcc.html
• University of South Florida, Social Marketing in Public Health Conference:
  http://www.cme.hsc.usf.edu/smph/

Health Literacy and Health Literacy Assessment

• SMOG Readability Formula: University of Utah Health Sciences Center:
  http://uuhsc.utah.edu/pated/authors/readability.html
• Other Formulas: Agency for Healthcare Research and Quality:
  http://www.talkingquality.gov/docs/section5/5_1.htm
• Ask Me 3, Partnership for Clear Health Communication:
  http://www.askme3.org.
  Health literacy information for patients, providers, media, and health organizations.

Job Listings

• American Public Health Association Public Health Career Mart:
  http://apha.jobcontrolcenter.com/search.cfm
• CDC Health Communication Intern/Fellow Program:
  http://www.cdc.gov/communication/opportunities/opps_fellowship.htm
• Coalition for Health Communication:
  http://www.healthcommunication.net/Jobs.html
• Communication Initiative:
  http://www.comminit.com/vacancies.html
• GW SPHHS Jobs and Internships Database:
  http://www.gwumc.edu/sphhs/studentres/careers/jobs/jobs.cfm?kw=communicationandormarketing
• National Cancer Institute Internship in Health Communication:
  http://internship.cancer.gov

Journals

• Cases in Public Health Communication and Marketing:
  http://www.casesjournal.org
• Health Communication:
  https://www.leaonline.com/loi/hc
• Journal of Health Communication:
  http://www.gwu.edu/~cih/journal

[Resources partly obtained from Schiavo R. (2007). Health Communication: From Theory to Practice. Jossey-Bass. San Francisco, CA. page 361-370.]