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Health Communication and Marketing Resources
The following online resources may be helpful.
Web Sites
- Communication Initiative:
http://www.comminit.com.
Case studies on successful partnerships.
- CHANGE Project:
http://www.changeproject.org.
Resources, publications, case studies on communication, and capacity-building interventions in several disease areas.
- Coalition for Health Communication:
http://www.healthcommunication.net.
Resources, job openings, conferences, and journals in the field.
- Exchange:
http://www.healthcomms.org.
Health communication definitions, news, case studies, and links to articles in the field.
- HealthComm KEY:
http://cfusion.sph.emory.edu/PHCI/Users/LogIn.cfm.
Database of health communication literature focusing on communication research and practice in the context of public health.
- Health Communication Partnership:
http://www.hcpartnership.org.
Health communication theory and practice, case studies, news, other resources, and links.
- Health Communication Working Group, American Public Health Association:
http://www.healthcommunication.net/APHA.html.
Working group activities, volunteer opportunities, resources, events, and links.
- CDC's National Center for Health Marketing
http://www.cdc.gov/healthmarketing/.
- The Communication Initiative Network
http://www.comminit.com/en/section2/36/36%2C23.
- Buzz Marketing Daily
http://www.buzzmarketingdaily.com.
Blog about word-of-mouth marketing and using social networking sites.
- A Social Media Glossary
http://www.livingstonbuzz.com/2009/02/24/social-media-glossary/.
- The Social Pulpit - Barack Obama's Social Media Toolkit
http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf.
- Public Health Communication Toolkit by National Association of County
& City Health Officials (NACCHO)
http://www.naccho.org/advocacy/marketing/toolkit/index.cfm.
- Health Communication Working Group at APHA
http://www.healthcommunication.net/APHA/APHA.html.
- Health Communication Research
http://blog.healthcommunicationresearch.com/.
Blog by Dr. Michael Mackert from Dept. of Advertising at University of Texas
- CHASSIS (Communication, Health, Attitude Structure, & Social Influence
Strategies)
http://osuhcrg.blogspot.com/.
Blog based on weekly discussion forum
- Health Marketing Musings
http://www.cdc.gov/healthmarketing/blog_090806.htm.
CDC Director Jay Berhnhardt's blog
General Guides
- A Primer on Health Risk Communication, Agency for Toxic Substances and Disease Registry:
http://www.atsdr.cdc.gov/risk/riskprimer/index.html
- A Tool Box for Building Health Communication Capacity, Academy for Educational Development:
http://www.globalhealthcommunication.org/tools/29
- Clear and Simple: Developing Effective Print Materials for Low-Literate Readers, National Cancer Institute:
http://www.cancer.gov/cancerinformation/clearandsimple
- Guidance for Evaluating Mass Communication Health Initiatives: Summary of an Expert Panel Discussion, Office of Communication, Centers for Disease Control and Prevention:
http://www.healthcommunication.net/Evaluating_Mass_Comm.pdf
- Health Communication Insights, Communication Initiative Network:
http://www.comminit.com/en/node/182018
- How to Create an Effective Communication Project, AIDSCAP and Family Health International:
http://www.fhi.org/en/HIVAIDS/pub/guide/BCC+Handbooks/effectivecommunication.htm
- How to Mobilize Communities for Health and Social Change, Health Communication Partnership:
http://www.hcpartnership.org/Publications/Field_Guides/Mobilize/pdf/index.php
- Making Health Communication Programs Work, Office of Communications, National Cancer Institute:
http://www.cancer.gov/pinkbook
- This is Public Health (Video), Association of Schools of Public Health:
http://www.thisispublichealth.org/index.html
Conferences and Meetings
Health Literacy and Health Literacy Assessment
Job Listings
Journals
[Resources partly obtained from Schiavo R. (2007). Health Communication: From Theory to Practice. Jossey-Bass. San Francisco, CA. page 361-370.]
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