Abroms LC, Maibach EW. The Effectiveness of Mass Communications to
Change Public Behavior. Annu Rev Public Health 2008 Jan 3. Click here to download the full article.
Abroms L, Maibach E, Lyon-Daniel K, Feldman SR (2006) What is the best approach to reducing birth defects associated with isotretinoin? PLoS Med 3(11):e483. doi:10.1371/journal.pmed.0030483. Click here to download the full article.
Maibach EW, Van Duyn MAS, Bloodgood B. A marketing perspective on disseminating evidence-based approaches to disease prevention and health promotion. Prev Chronic Dis [serial online] 2006 Jul [date cited]. Available from: URL: http://www.cdc.gov/pcd/issues/2006/jul/05_0154.htm.
Maibach EW. Recreating communities to support active living: A new role for social marketing. American Journal of Health Promotion, 2003;18:114-9. Click here to download the full article.