Volume 5 - Summer 2011

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Welcome to Volume 5 Summer of Cases in Public Health Communication and Marketing!
Editorials
- Cases Proceedings Editorial (Full-text HTML | Full-text PDF)
  W. Douglas Evans, PhD
Peer-Reviewed Cases
- Promoting a Web-Based Smoking Cessation Intervention: Implications for Practice (Abstract | Full-text HTML | Full-text PDF)
  
  Kristen L. McCausland, MPH, Laurel E. Curry, MPH, Aaron Mushro, MS, Sharon Carothers, MSW, MPH, Haijun Xiao, MS, Donna M. Vallone, MPH, PhD
- Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam (Abstract | Full-text HTML | Full-text PDF)
  
  Khanh Vu Ngoc, MD, Gary Mundy, MS, Yasmin Madan, MBA, MA, Jame s Ayers, BS, Donna Sherard, MPH, Justin DeNormandie, BA, Megan Kays, MPH
- Public Health Brand Research: Case Studies and Future Agenda (Abstract | Full-text HTML | Full-text PDF)
  
  W. Douglas Evans, PhD