Volume 3 - Summer 2009

• Welcome to the second volume of Cases in Public Health Communication & Marketing. This volume includes cases on vulnerable populations, selections from the U.K.'s National Social Marketing Centre's ShowCase website, and cases on new media and smoking cessation.

• Editorials

  • ShowCase Social Marketing: Building a World Class Evidence Base (Full-text HTML | Full-text PDF)

    Lucy Reynolds, DPhil, Jeff French, PhD

  • A Mix of Old and New: Applying Traditional and New Media Strategies to Reach Vulnerable Populations (Full-text HTML | Full-text PDF)

    Lindsay Hallett, MPH, Nalini Padmanabhan, MPH, Heather Pitorak MPH (candidate), Katy Roberson, MPH

• Peer-Reviewed Cases

  • Health Communication via New Media: An Internet-Based Peer Community Dedicated to Health Information Created by Youth in Dakar, Senegal (Abstract | Full-text HTML | Full-text PDF)

    Philip Massey, Bozena M. Morawski, Alexandre Rideau, Deborah Glik, ScD

  • Designing an Agricultural Safety Intervention Program for Ohio Amish Youth (Abstract | Full-text HTML | Full-text PDF)

    Amy Beaudreault, MS, Dee Jepsen, PhD, Wayne Dellinger, MS

  • Impact of a Community Dental Fair on Knowledge and Intentions among Low-Income Hispanic Colonia Residents (Abstract | Full-text HTML | Full-text PDF)

    Brenda S. Hanson, PhD, Sharon E. Thompson, MPH, PhD, CHES, Eileen Huereque, BS, MS, CHES

  • BodyLove: The Impact of Targeted Radio Educational Entertainment on Health Knowledge, Attitudes and Behavior among African-Americans (Abstract | Full-text HTML | Full-text PDF | Audio)

    Naomi Chen, Connie Kohler, DrPH, Yu-Mei Schoenberger, PhD, Julie Suzuki-Crumly, PhD, Kathryn Davis, Jeralyn Powell

• ShowCase Cases

  • cleanyourhands: Reducing Healthcare Associated Infections (Abstract | Full-text HTML | Full-text PDF)

    Katherine Wilson

  • Roy Castle's 'Fag Ends' Comes to Knowsley: Reducing Smoking Prevalence in North West England (Abstract | Full-text HTML | Full-text PDF)

    Phil Morris

  • Give It Up For Baby: A Smoking Cessation Intervention for Pregnant Women in Scotland (Abstract | Full-text HTML | Full-text PDF)

    Paul Ballard and Andrew Radley

  • 'Food Dudes': Increasing Children's Fruit and Vegetable Consumption (Abstract | Full-text HTML | Full-text PDF)

    C. Fergus Lowe, PhD and Pauline J Horne, PhD

  • What's Pants, But Could Save Your Life?: Increasing Cervical Cancer Screening Utilization in England (Abstract | Full-text HTML | Full-text PDF)

    Susie Andrews and Martin Turner

• New Media & Smoking Cessation Cases

  • Mobile Phones and the Internet as Quitting Smoking Aids (Abstract | Full-text HTML | Full-text PDF)

    Judy Li, MSc

  • 'Own Your C' - Colorado's Youth Tobacco Prevention and Cessation Campaign (Abstract | Full-text HTML | Full-text PDF)

    Joe Conrad, John McCracken, Karen Phelan, MA

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