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Volume 2 - August 2008

Index | Editorials | Peer-Reviewed Cases | Invited Cases | Table of Contents | Print this page

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  • Invited Cases

    • New Media and the VERB™ Campaign: Tools to Motivate Tweens to Be Physically Active (Abstract | Full-text HTML | Full-text PDF)

      Marian Huhman, PhD

    • Health Communication and Marketing Research with New Media: Case Study of the Parents Speak Up National Campaign Evaluation (Abstract | Full-text HTML | Full-text PDF)

      W. Douglas Evans, PhD, Kevin C. Davis, MA, Yun Zhang

    • Raising Awareness of Sustainable Food Issues and Building Community via the Integrated Use of New Media with Other Communication Approaches (Abstract | Full-text HTML | Full-text PDF)

      Andrew Williams, Diana Zraik, Renata Schiavo, PhD, Diane Hatz

    • RE3.org: A Case Study of Using New Media to Promote Recycling in North Carolina (Abstract | Full-text HTML | Full-text PDF)

      Leslie Hamilton, Kelley Dennings, Lorien C. Abroms, SCD

    • Using New Media to Make HIV Personal: A Partnership of MTV and the Kaiser Family Foundation (Abstract | Full-text HTML | Full-text PDF)

      Tina Hoff, Meredith Mishel, Ian Rowe
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