Volume 1 - June 2007

Sponsored Cases

• Opposition to Effective Social Marketing:
  Lorillard Tobacco Company's Failed Attempt to Shut Down the American Legacy Foundation (Full-text HTML | Full-text PDF)

  Sponsored by: American Legacy Foundation
  Ellen Vargyas, JD

• The Birth of "truth"
  (and What It Tells Us About the Importance of Horizontal Influence) (Full-text HTML | Full-text PDF)

  Sponsored by: Porter Novelli
  Catherine Schum, M.A., Robert J. Gould, Ph.D.

• Active for Life^TM :
  Taking a Walking Program for Older Adults to Scale Nationwide (Full-text HTML | Full-text PDF)

  Sponsored by: AARP
  Teresa Ann Keenan, PhD

• Drugs + HIV: Learn the Link Campaign:
  How IQ Solutions and the National Institute on Drug Abuse (NIDA) Adapted a Television PSA for Hispanic Teens (Full-text HTML | Full-text PDF)

  Sponsored by: IQ Solutions
  Everly Macario, ScD, MS, EdM; Jennifer A. Isenberg, MS; Ileana Quintas

• National Cancer Institute's Patient Education Resources:
  Who's Using Them and How? (Full-text HTML | Full-text PDF)

  Sponsored by: NOVA Research Company
  Daniel S. Eckstein, M.A.; Allison Zambon, M.H.S.; Olivia Propst, M.Ed.

• Creating a Dialogue:
  The Introduction of a New Educational Tool to Improve Patient-Physician Communications about High Blood Pressure (Full-text HTML | Full-text PDF)

  Sponsored by: Chandler Chicco Agency
  Cornelia Oehler, Christian Pflaumer