Volume 1 - June 2007

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  Welcome to our Inaugural Issue!

  Below you can find all of the student articles in our first issue along with our sponsored articles and editorials.

• Editorials

  • Why a Case Studies Journal For the Fields of Public Health Communication and Marketing? (Full-text HTML | Full-text PDF)

    Ellen Sowala - Editor in Chief; Jennifer Colburn - Managing Editor; Jenna Williams-Bader - Managing Editor;

  • Effective Campaigning on a Modest Budget (Full-text HTML | Full-text PDF)

    Ellen Sowala - Editor in Chief;

  • The Future of Organ Donation in the United States:
    Encouraging Americans to Become Donors (Full-text HTML | Full-text PDF)

    Jenna Williams-Bader - Managing Editor;

  • Health Literacy and an Aging Population:
    What Can Be Done? (Full-text HTML | Full-text PDF)

    Jennifer Colburn - Managing Editor;

• Peer-Reviewed Cases

  • Donate Life California:
    A Campaign Launch Case Study (Abstract | Full-text HTML | Full-text PDF)

    Helen Allrich, Elizabeth Dougall, David Heneghan

  • Screen for Life: Using Targeted Health Messages to Increase Participation in a State Colorectal Cancer Screening Program. (Abstract | Full-text HTML | Full-text PDF)

    Katherine Eddens, Matthew Kreuter, Robin Snider

  • Reconsidering Motorcycle Safety at Purdue:
    A Case Study Integrating Campaign Theory and Practice (Abstract | Full-text HTML | Full-text PDF)

    Carin Kosmoski, Marifran Mattson, Jennifer Hall

  • Motivating Television Viewers to Become Organ Donors (Abstract | Full-text HTML | Full-text PDF)

    Lauren Movius, Michael Cody, Grace Huang, Mandy Berkowitz, Susan Morgan

  • We Call Upon The Congress
    An Advocacy Strategy on Behalf of Birth Registration Rights (Abstract | Full-text HTML | Full-text PDF)

    Pamela Bravo Alcantara, Mark Edberg, Rocio Vargas Morales

  • Evaluating E-Consultations as Catalysts for the Youth HIV/AIDS Movement (Abstract | Full-text HTML | Full-text PDF)

    Santosh Vijaykumar, Joya Banerjee, Elizabeth A. Baker

  • Process Evaluation in a Randomized Community Trial of a Youth-Aimed,
    Substance-Use Prevention Media Campaign

    Maria Leonora G. Comello, Michael D. Slater, Kathleen J. Kelly

• Invited Cases

  • The Social Marketing of Insecticide-Treated Nets (ITNs) in Kenya (Full-text PDF)

    Dana Tilson

• Sponsored Cases

  • Opposition to Effective Social Marketing:
    Lorillard Tobacco Company's Failed Attempt to Shut Down the American Legacy Foundation (Full-text HTML | Full-text PDF)

    Sponsored by: American Legacy Foundation
    Ellen Vargyas, JD

  • The Birth of "truth"
    (and What It Tells Us About the Importance of Horizontal Influence) (Full-text HTML | Full-text PDF)

    Sponsored by: Porter Novelli
    Catherine Schum, M.A., Robert J. Gould, Ph.D.

  • Active for Life^TM :
    Taking a Walking Program for Older Adults to Scale Nationwide (Full-text HTML | Full-text PDF)

    Sponsored by: AARP
    Teresa Ann Keenan, PhD

  • Drugs + HIV: Learn the Link Campaign:
    How IQ Solutions and the National Institute on Drug Abuse (NIDA) Adapted a Television PSA for Hispanic Teens (Full-text HTML | Full-text PDF)

    Sponsored by: IQ Solutions
    Everly Macario, ScD, MS, EdM; Jennifer A. Isenberg, MS; Ileana Quintas

  • National Cancer Institute's Patient Education Resources:
    Who's Using Them and How? (Full-text HTML | Full-text PDF)

    Sponsored by: NOVA Research Company
    Daniel S. Eckstein, M.A.; Allison Zambon, M.H.S.; Olivia Propst, M.Ed.

  • Creating a Dialogue:
    The Introduction of a New Educational Tool to Improve Patient-Physician Communications about High Blood Pressure (Full-text HTML | Full-text PDF)

    Sponsored by: Chandler Chicco Agency
    Cornelia Oehler, Christian Pflaumer