For Authors -
Selection Criteria

Publication decisions will be made based on the following criteria:

• Value in illuminating one or more important principles in effective management of public health communication or marketing programs
• Clear and engaging writing style
• Insightful and critical analysis of the work
• Practical discussion/conclusions
• Timeliness and relevance of the initiative being documented in the case

Peer-review scores, and the judgments of Cases editors, will be used to determine worthiness for publication.