Acceptance Criteria

Manuscript Selection: Publication decisions will be made based on the following criteria:

• Level of contribution to public health communication or social marketing theory, practice, and research.
• Timeliness and relevance of the case study to CPHCM readers and public health community.
• Innovativeness of the public health communication or social marketing approach.
• The extent to which the program is grounded in the theoretical, empirical, or practice evidence.
• Strength of the evaluation or assessment design, methods, and analytic procedures.
• The inclusion of an insightful, accurate, and critical summary of the case study findings, lessons learned and implications for practice and/or research.
• The extent to which the findings are generalizable and helpful to public health practice or research settings.

Peer Review: CPHCM utilizes a double blind review process by which reviewers and authors are not privy to identifying information. Peer reviewers are selected by the CPHCM editors based upon expertise and/or experience in the topical area, health communication and/or social marketing. Authors are welcome to suggest potential reviewers in the cover letter of their manuscript submission. CPHCM editors typically recruit at least one content expert, practitioner and researcher to serve as a peer reviewer for each case study. All manuscripts accepted for peer review will have at least two external reviewers. Assessments by peer reviewers in combination with editorial judgment are used to determine if a manuscript is accepted for publication.

* Note: The decision to publish a manuscript will not be based upon the direction of the findings; both significant/favorable findings and those that are non significant/unfavorable will be considered for publication.