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Public Health Communication and Marketing

Who We Are

Marketing

Created in the spring of 2006, our program was born from the belief that communication and marketing are powerful disciplines that are greatly needed to address the world's most pressing public health challenges. We share that belief with many of the world's most important public health institutions - including the Centers for Disease Control and Prevention, the Institute of Medicine, the World Health Organization, the Pan American Health Organization, and the Associations of Schools of Public Health. Our program focuses in equal measures on teaching, research, and service to the community.

Teaching

Through our teaching program, we currently offer a unique Master of Public Health degree and a Graduate Certificate in Public Health Communication & Marketing. More information on these degree programs can be found at our Program Overview site. In addition, course details and requirements are available in our Curriculum Guide.

Research

Our research interests are many and varied. In broad terms they include:

  • how to use information to motivate and enable people to take actions that promote their own health and other people's health;
  • how to effectively develop and deliver products and services that make it easier for people to choose more healthful options;
  • how to disseminate evidence-based prevention programs so that they become more available in our communities;
  • how to influence the people - both public policy makers and private sector decision-makers - whose actions shape the healthfulness of our communities.

Wherever possible, we attempt to capture the important findings from this research and share them broadly with members of our community through journal articles, case studies, community presentations, and a variety of other means.

Service

Community service is a critical element of our program. Our faculty are passionate about engaging with organizations that fight the good fight to promote health, and our students are equally passionate about going beyond the classroom to further develop their skills in real-world settings. None of this would be possible without our community partners - government, non-profit, and even for-profit organizations that are seeking to make a difference through advancing the public's health.

Register to receive updates about our program:

Please click here to register for emailed updates about our program.

When you click this link, your default email client will open with an email to the address listserv@hermes.gwu.edu with the subject line "subscribe gwuphcm first name last name." Please substitute the "first name" and "last name" with your first and last name and send the email. If you use a web-based email client then you may send an email to the address above with the indicated subject line to subscribe to the list–serve.

Contact Us

For further information about our program contact:

Doug Evans, PhD, MA
Professor and Director
Public Health Communication & Marketing Program
Department of Prevention and Community Health
School of Public Health and Health Services
The George Washington University
2175 K Street, Suite 700
Washington, DC 20037
202-416-0482
sphwde@gwumc.edu

site maintained by James Kraetz | last updated 22 November 2009 | Site Map