School of Public Health and Health Services | George Washington University | Prevention and Community Health | Public Health Communication and Marketing

Announcements

Lorien Abroms, L.lida Thaweethai, Nalini Padmanabhan, and Todd Phillips received some media attention for their article "iPhone Apps for Smoking Cessation" which recently came out in the American Journal of Preventive Medicine. The article was highlighted in the American Journal of Preventive Medicine and included an accompanying editorial by Backinger & Auguston of NCI. The article was also made freely available for CME credits.

News

Lorien Abroms was interviewed by LiveScience/MSNBC for an article on, "Health app downloads soar, but do they work?"

Awards

Doug Evans has been awarded the Army-TATRC grant. This grant is to develop and test a conceptual model for mobile health. They will conduct a randomized trial of the text4baby pre-natal health program in a military hospital setting.

Doug Evans has been awarded a WHC-DHHS grant. This project will test the effectiveness of an enhanced teen pregnancy intervention in a DC clinical setting. GW is funded through a grant from HHS as independent evaluator. The study design is a randomized trial.

Publications

Abroms LC. Padmanabhan N, Thaweethai L, and Phillips. A Content Analysis of iPhone Apps for Smoking Cessation. American Journal of Preventive Medicine. March 2011. (in-press)

Abroms L., Thaweethai L, Sims J, Johri R. Winickoff J and Windsor R. The Text2Quit Program: Results from a formative evaluation of an interactive mobile health smoking cessation program. Society for Research on Nicotine and Tobacco. Toronto, Feb. 18, 2011.

Guidotti TL, Abroms L, Ford L, Jhangri G.The Fort McMurray Demonstration Project in Social Marketing:Self-reported safety-related health behaviours following a combined community and workplace intervention. Int J Health Promot Edu. 2010

Evans, W.D., Longfield, K., Shekhar, N., Rabemanatsoa, A., Snider, J., Reerink, I. (2011). "Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research." In Handbook of Global Health Communication, R. Obregon, and S. Waisboard (Eds.). Thousand Oaks, CA: Sage Publications, Inc.

Evans, W.D. (2011). "Changing Obesity Policies and Behavioral Risk Factors Through Social Marketing: Case Study of the Chicago 5-4-3-2-1 Go! Program. In Perspectives in Health Communication, N. Hicks and C. Nichols (Eds.). Boston: Jones and Bartlett, Inc.

Evans, W.D. (In Press). "Review of Recent Health Communication and Social Marketing." Oxford Bibliographies Online.

Jordan, E.T., Ray, E.M., Johnson, P., Evans. W.D. (In Press). "Early Results: Text4baby Program Reaches the Intended Audience." Nursing for Women's Health.

Blitstein, J.L., Evans, W.D., Davis, K.C., Kamyab, K. (In Press). "Impact of Repeated Exposure to Media Messages Encouraging Parent-Child Communication: Longitudinal Change in the Parent Speak Up National Campaign (PSUNC)." American Journal of Preventive Medicine.

Goodman, E., Evans, W.D., DiPietro, L., Miller, W. (In Press). "Preliminary evidence for school-based physical activity policy needs in Washington, DC." Journal of Physical Activity and Health.

Turner, M. M. (forthcoming). Discrete emotions and the design and evaluation of health communication messages. In H. Cho (Ed.) Designing Messages for Health Communication Campaigns: Theory and Practice, Thousand Oaks, CA: Sage.

Banas, J. A., Turner, M. M., & Shulman, H. (forthcoming). A test of competing hypotheses of the effects of mood on persuasion. Communication Quarterly.

Turner, M. M. & Underhill, J. (forthcoming). Motivating emergency preparedness behaviors: The differential effects of guilt appeals and actually anticipating guilty feelings, Communication Quarterly.

Presentations/Meetings

Abroms LC. The Text2Quit Program: Results from a pilot test of an interactive mobile health program to help people quit smoking. Public Health Communication & Marketing Lecture Series. The George Washington University. Washington D.C.; November 16, 2010.

Abroms LC. Thaweethai L, Sims J, Johri R, Winickoff, J, Windsor RA. The Text2Quit Program: Results from a pilot test of an interactive mobile health program to help people quit smoking. mHealth Summit. Washington D.C.; November 8, 2010.

Abroms LC. Mobile Phones for Health Promotion. Presented at the Johns Hopkins University Mid-Atlantic Public Health Training Center Conference on Social Marketing, Baltimore, MD, October 2010.

Abroms, L. Mobile Applications for Smoking Cessation. Center for Tobacco Products at the Food & Drug Administration. Rockville, MD. March 24, 2010.

Abroms, L. Mobile Applications for Smoking Cessation. Population Services International Tobacco Control Working Group. Washington, D.C. March 17, 2010.

Abroms, L. iPhone Apps for Smoking Cessation. Lecture for GW Public Health Communication and Marketing symposium. Washington, DC. March, 2 2010.

Abroms, L. iPhone Apps for Smoking Cessation: A Content Analysis. Society for Research on Nicotine and Tobacco. Baltimore, MD. Feb. 25, 2010.

Evans, WD. 2011. Evaluation of mobile health programs. Presentation at the Armed Forces Public Health Conference, Hampton Roads, VA.

Evans, WD. 2011. Evaluation using New Technologies: Case Study of the text4baby program. Presentation at the World Social Marketing Conference, Dublin, Ireland.

Evans, WD., Kays, M, Longfield, K, Andrade, B, Rivas, J, Longo, S. 2011. Evaluating the Total Market for Condoms: Competitive Analysis of Socially Marketed and Commercial Brands in Central America. Presentation at the World Social Marketing Conference, Dublin, Ireland.

Evans, WD., Kays, M, Longfield, K, Reerink, I. 2011. Evaluation of Madagascar's Protector Plus Condom Brand. Presentation at the World Social Marketing Conference, Dublin, Ireland.

Evans, W.D. "Evaluation of and using New and Social Media." Presented at the Moscow State University Social Advertising Institute Annual Conference, Moscow, Russia, December 2010.

Evans, W.D. "Branding of Alcohol and Drug Use Prevention Behaviors." Presented at the Moscow State University Social Advertising Institute Annual Conference, Moscow, Russia, December 2010.

Evans, W.D. "Evaluation of the text4baby Mobile Health Program. Presented at the 2010 American Public Health Association Annual Meeting, Denver, CO, November 2010.

Evans, W.D. "Strategic Communication of Health People 2020." Presented at the 2010 Society for Public Health Education Annual Meeting, Denver, CO, November 2010.

Evans, W.D. "Evaluation of (and Using) New and Social Media." Presented at the Johns Hopkins University Mid-Atlantic Public Health Training Center Conference on Social Marketing, Baltimore, MD, October 2010.

2011 GWU Research Day Presenters

Ahuja, M. "Analyzing the Role of Engagement of the Users with the Text Message Component in the Text2Quit Smoking Cessation Pilot Program" Presented to: Research Day, The George Washington University Medical Center, Washington, D.C., March 23, 2011.

Jacobs, M. "Mobile Technology and the Washington, DC, School-based STD Screening Project " Presented to: Research Day, The George Washington University Medical Center, Washington, D.C., March 23, 2011.

Student News

Megan Jacobs has been selected from nearly thirty entrants by the SPHHS Research Committee as one of four finalists for the SPHHS Oral Presentation at this year's GWUMC Research Day. Her presentation is entitled, "Mobile Technology and the Washington, DC, School-Based STD Screening Project." Megan graduated last May with an MPH in Public Health Communication & Marketing.